Introducing the Blowout Bar at Maxime …

Fabulous quickie blowouts, affordable beauty splurge Hingham, MA

July 16, 2008 – With the economy down turning, yet the fall fashion and beauty season upon us, what’s a girl to do to primp for the weekend, yet live within her means? Maxime hopes to help a girl out with its new Blowout Bar, a special styling station for quickie blowouts. Beginning in September, every Friday, from 9am-7pm, Maxime’s stylists will be available at the Blowout Bar for quickie blowouts, 30-minute blowouts for $30. As an added bene, Maxime will offer Frequent Blowout cards comping every 5th blowout.

“We are excited to launch the Blowout Bar at Maxime,” said Ronit Enos, owner & beauty director, Maxime. “We realize that the economy is affecting spending decisions and hope the Blowout Bar will provide gals with an affordable beauty indulgence as they get ready for the weekend.”

With the addition of the Blowout Bar, which will serve Starbucks Coffee by day and Maxitinis at night, Maxime further establishes itself as a one-stop shop for beauty needs. Maxime recently welcomed new colorists and stylists to its award-winning team. A full-time makeup artist offers consultations, applications and eyebrow shaping services. The salon’s retail area features best-of-class hair care products and equipment, b.yoffi mineral make-up, and beautiful, new pieces from OR Jewelry, a celebrated Israeli line. For more information or to book a blowout, please contact the salon at 781.749.2239.

About Maxime

Owned and operated by Ronit Enos, Maxime (“magnificent” in Hebrew) is a fashion-forward hair salon located on the South Shore of Boston in Hingham, Massachusetts. Known for its exceptional color services, Maxime is a five-time winner of Boston magazine’s “Best of Boston” award. Maxime was also named by The Boston Globe Magazine as one of the “2007 Best of the New” for its sophisticated new location, meticulous hair coloring and current cuts and treatments. The Maxime team is comprised of 2 groups of specialists – stylists and colorists – who have undergone Maxime’s extensive, proprietary training program. More information and a list of services can be found at www.maximesalon.com or 781.749.2239.

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